viernes, 29 de junio de 2007
Maritza, the mother
lunes, 18 de junio de 2007
Soft and Beautiful
While doing the dishes this morning, I was remembering the 15 seconds flash-ads that interrupted, especially during the best parts, the most dramatic scenes of the craziest romantic love stories I used to watch on TV when I was younger. Targeted to housewives, who, according to the soap opera’s logic, had attained with their marriage the ultimate state of romantic bliss, each ad insisted to be the only one with the strongest grease cutter in the market that also left hands "soft and beautiful".
These ads perfectly idealized the dirty and smelly chore of doing the dishes. I especially remember one that began showing a clean plate under a jet of water held by a pair of stunning women hands that looked like masterpieces of a Hollywood’s manicurist. The model housewife places carefully the last plate in the dryer, and with deep satisfaction turns around smiling happily to her "male significant other", who in turn reciprocates her act of love by smelling and kissing her hands --oh, so endearing. (Yes, because with this product, your hands will smell great no matter what have been on those plates.)
It never dawned on to me that in these ads the person doing the dishes was never a man. Neither as a girl had I ever questioned it. But this morning, I begin to daydream of how I would market dishwasher soap for men that would entice them to do the dishes. First, I would announce it contains a “virility enhancer”. A new scientific formula, this enhancer would be a combination of a pheromone of a wild, hyper-sexual animal that is not in the endangered species list (how about the macaque?); the perspiration of some attractive super-athlete like Michael Jordan; and a designer fragrance called “Viagra Cologne.”
The model for the advertising campaign must have the looks of Kenau Reeves or George Clooney: eternally beautiful, athletic, with a cool, bloody killer’s look, and a super masculine sexy smile that turns on even men. Of course, whoever it is has to have beautiful hands. At the end of the ad, instead of showing his woman tenderly smelling and kissing his hands for completing lovingly his task, she gets much exited, and even when he has not finished, she impulsively begins to take his clothes off. They do not make it to the bedroom, but do it wildly on the kitchen floor. Then the camera slowly blurs and fades out, as an image of the product appears on the TV screen and in the background you hear sounds of a soccer stadium crowd shouting the product name during a score: Tigrooooool! Then a Pamela Anderson’s like voiceover in a very deep raspy voice finishes the ad with this line: …Tigrol… For men with soft hands, but very macho...
lunes, 11 de junio de 2007
Gonzalo Rahman
Gonzalos's parents migrated from very different countries and met in
This mixed family lived in a mixed society where mixed was the norm: Mexicans, "Centros", Natives from all parts of the South, Puerto Ricans, Cubans, African Americans, and, of course, the Whites. In
In
The rain in Puerto Rico was nothing like the rain in
lunes, 4 de junio de 2007
Messages in a Bottle

Bottle, envelops, emails, postcards, touch, looks, words, all carry messages with double messages, disinformation, “almost truths”. I believe it would be “a giant step for man kind” to create an instrument that actually discloses what the sender really wants to communicate. First, there would be no politicians and therefore the world would become much saner.
It is not that people would stop saying bad things. What it means is, everyone would deal with what is in people’s heart without lies or distortion, for good, or bad, the truth is the truth. When a person likes me or not; or if they are sorry for a mistake or not, in relationships it makes a big difference to know I can always count with the truth. It is less crazy making. That is in the realm of individual relationships, never mind how different would be at the level of international relationships, at work, everywhere.
Now at my age, after many bad experiences with Humanity, I have developed a warning system that alerts me when there is a lie floating around: I feel nauseous. Something feels “not right”. Yet these feelings are difficult to interpret since we are so good liars, even to ourselves. Society on the other hand has proven to me to be so insincere. The bad side to this reaction to untruth is that must of the time, wherever I go, I feel nauseated. It is not physical. It comes from the soul: "Soul Nausea". Even when I enjoy being around humans, sometimes it overwhelms me. I think hermits have something going for themselves.
I wish I could have a magic bottle where I could place people's messages to receive their true meanings. There are people who also suffer because of having problems expressing good things. Their words come out all wrong. I know they mean well, but the words that come out their mouths make me wonder. That makes me feel crazy too. A magic message bottle that gives me the sender’s real message would be great. I am sure it would get rid of my nausea and make the world a much pleasant place to live. Where do I get one?